Challenge: Low adoption of Mindtickle's Call AI in EMEA due to privacy concerns and micromanagement perception. Sales reps felt the tool lacked value for them.

Solution: Transformed Call AI into a rep-centric coaching tool, empowering them to:

• Improve real-time performance with on-call suggestions.

• Identify strengths & weaknesses with Call Quality Scores.

• Close more deals through Customer & Competitive Insights.

• Focus on coaching priorities with customizable leader dashboards.

• Prioritized privacy-by-design principles, implementing data minimization, user control features, and robust security protocols to ensure GDPR & CCPA compliance.

Results:

• 20% Growth in EMEA Customer Acquisition through user-centric product changes.

• 30% Increase in Customer Lifetime Value by improving sales rep effectiveness.

• 45% Growth in Monthly Users with a tool both reps and leaders love.